Italian Comfort Zone Launch In Malaysia Introduces Sublime Skin Beauty

Dr Davide Bollati, founder and chairman of [comfort zone], who started his study on anti-aging in 1989, said “Understanding the skin is an endless journey”. The pharmacist and cosmetic chemist founded [comfort zone] in 1996 in Italy. His mission for the family-owned company is to promote a holistic, soulful, healthy and sustainable lifestyle, with advanced science-based conscious solutions, hence the tagline -  “Skin Science Soul”. SKIN is their focus, SCIENCE is their guide and SOUL is what makes their offer unique.  

What began as a research laboratory for the development of high quality effective products has grown into an internationally award winning professional spa brand and homecare skin product brand. [comfort zone] represents a complete system of care for the skin, body and soul.

The [comfort zone] logo represents the expert, loving hands of the researchers, estheticians, and therapists.  The brackets are a symbol of science’s embrace that protects and cares for the self. All [comfort zone] products are developed by a team of experts in different scientific fields led by Dr Davide Bollati and produced in Parma, Italy, in a facility that uses 100% of its energy from renewable sources.

[comfort zone] is extremely rigorous in formulating its products with only the finest and safest natural-origin ingredients, and the most advanced molecules and carrier systems. Each product is created without parabens, mineral oils, artificial colours, sulphates, animal derivatives and MIT (Methylisothiazolinone). The essence of this formulative approach is represented by the [comfort zone] SCIENCE-BASED CONSCIOUS FORMULA™ symbol, which appears on the packaging of all the products.

In its first phase of life, skin is incredibly elastic, luminous and its plumpness expresses its enormous vitality and strength. As time passes, the skin layers undergo structural degeneration, made visible by the changes in facial shape and texture. The skin then loses its elasticity, softness and luminosity. Using a metaphor, it is as if the pillars of the skin have crumbled with the passing of time, compromising its architecture, which provides support and solidity.

Sublime Skin is the new integrated programme of homecare, professional treatments and lifestyle recommendations developed by [comfort zone] to re-build DEGENER-AGING™ - the structural degeneration of the skin architecture. Sublime Skin effectively restores the three skin pillars - water, proteins and lipids, for deep renewals and active lifting from within.

The [comfort zone] Sublime Skin range is developed by a Scientific  Committee led by Dr Davide Bollati. The team members include Dr Mariuccia Bucci, Nutridermatologist; Dr Massimo Gualerzi, Cardiologist; and Dr Claudia Aguirre, Neuroscientist and Skincare Expert. The combination of their expertise has produced a breakthrough to combat the loss of volume, sagging, deep wrinkles and lack of luminosity by redesigning the face’s anatomy and bringing back the skin’s sublime beauty.

The absence of silicones also represents a true innovation for the [comfort zone] Sublime Skin products, to ensure all formulas are active on the skin. Silicones have been replaced by a blend of natural oils and butters, which guarantee the same silkiness and smoothness while at the same time they protect and nourish the skin.

Drawing inspiration from the most successful dermatological rejuvenating procedures of hydro-filler, lipo-filler and advanced peels, Sublime Skin delivers immediate and visible results, without compromising on safety and pleasantness.

The [comfort zone] R&D Laboratories have also selected an innovative active ingredient which acts on microRNAs, the real enemies of protein synthesis. MicroRNAs are abundant, with different actions and target the whole body. Those in the skin cause errors in the transcription of collagen and elastin, the essential structural proteins. By addressing microRNA, Sublime Skin introduces an innovative pathway to stimulate the production of new proteins, giving skin new firmness and elasticity.

The results arising from the advanced research by the [comfort zone] R&D and the Scientific Committee are three-fold:

@ The exclusive ARCHI-LIFT™ TECHNOLOGY, a combination of active ingredients that work in synergy on the three pillars of water, proteins and lipids, for an active lifting from within.

@ An innovative approach of MODULAR, STRONGER PEELS for deep skin renewal without downtime or risk of irritation. Dr Claudia Aguirre, from California, was particularly involved in the development of the new peel protocol, bringing the latest benchmark from the US market.

@ SKIN REPLUMPING LIFESTYLE TIPS to fight Degener-aging™ from within, owing to the collaboration of Dr Massimo Gualerzi, wellbeing expert and promoter of healthy and sustainable living. 

@ DIY ACTIVE LIFT MASSAGE developed with Antonella Latilla, International Spa Treatment Development and Education Master. A mini facial everyday routine to maximize the benefit of Sublime Skin range, and to help to detoxify, oxygenate and lift the skin.

The massage technique is available on [comfort zone] Youtube channel “SUBLIME SKIN ACTIVE LIFT DIY MASSAGE”.

The [comfort zone] Sublime Skin product line has a flowery scent of peony, magnolia and violet leaf harmonize in a base of musk, vetiver and sandalwood. The scent exudes a touch of feminine elegance that celebrates the soul and natural aspect of the products. 

The [comfort zone] Sublime Skin range of home care products consists of a serum, a cream and a rich cream, eye cream, a skin peel pad and eye patch.

THE SUBLIME SKIN SERUM

The Sublime Skin serum is an innovative creamy anti-aging serum with active lifting replumping effect with the exclusive ARCHI-LIFT™ technology. It redensifies and softens the wrinkles and bestows an even, overall luminosity to the skin.  It is a SCIENCE-BASED CONSCIOUS FORMULA™ without silicones and contains 92% natural-origin ingredients.

THE SUBLIME SKIN CREAM & RICH CREAM

The Sublime Skin cream and rich cream deliver active lifting and replumping effect.  The exclusive ARCHI-LIFT™ technology restores the skin’s architecture and bestows a tighter and more defined appearance.  The Sublime Skin Cream nourishes, replumps, redensifies and softens the wrinkles.  The formula is rich in nourishing butters and oils. It is a SCIENCE-BASED CONSCIOUS FORMULA™ without silicones and is formulated with 89% natural-origin ingredients.

THE SUBLIME SKIN EYE CREAM

The Sublime Skin eye cream delivers nourishing, firming and filler effect for the eye contour.  It is formulated to correct the structural and genetic alterations which time and lifestyle take adverse effect on the skin, such as wrinkles, puffiness and crow’s feet.  This SCIENCE-BASED CONSCIOUS FORMULA™ without silicones, contains no perfume and is formulated with 91% natural-origin ingredients.   

THE SUBLIME SKIN PEEL PAD

The Sublime Skin peel pad is formulated with alpha and poly-hydroxy acids combined with Vitamin C and Vitamin PP.  It delivers quick and intensive activity for renewal and correction, by exfoliating, resurfacing and bestowing luminosity.  It is SCIENCE-BASED CONSCIOUS FORMULA™ without silicones, free of alcohol and perfume and is formulated with 90% natural-origin ingredients.   

THE SUBLIME SKIN EYE PATCH

The Sublime Skin eye patch is a refreshing and corrective hydrogel mask formulated with peptides for intensive action. It gives immediate relief to the eye area and visibly corrects, in just a few minutes, signs of fatigue and puffiness. It is a SCIENCE-BASED CONSCIOUS FORMULA™ without silicones, formulated with no perfume and 96% natural-origin ingredients.  

REPLUMPING EFFECT

The combination of MICRO and MACRO HYALURONIC ACID with PAEONIA ALBIFLORA EXTRACT mimics, in a cosmetic and non-invasive way, the modern techniques of hydro-filler and lipo-filler for an immediate and progressive plumping effect. This exclusive synergy acts on the mechanisms, which protect and stimulate the skin’s water and fat content.

HYALURONIC ACID, renowned for its hygroscopic properties, has the ability to attract and retain water, while the PAEONIA ALBIFLORA EXTRACT preserves the lipid content, favouring the maturation of pre-adipocytes into adipocytes and therefore restoring volume to the face.

FIRMING EFFECT: PROTECTION & STIMULATION OF PROTEINS

PLANTAGO LANCEOLATA is a perennial plant, native to Eurasia. In recent times it has been studied for its incredible restructuring and protective properties on the protein structure.  This extract is the first cosmetic active ingredient able to inhibit the microRNA, responsible for an ineffective synthesis of collagen and elastin.  It also has ability to regulate the efficiency of the melanocytes, thereby helping to prevent age spots and bestowing skin luminosity. 

           

PALMITOYL GLYCINE is a lipo-amino acid, which protects the structural proteins of the skin (collagen and elastin).  It inhibits the internal enzymes that degrade the protein structure whilst stimulating those with protective functions.

Retail price of the [comfort zone] Sublime Skin Serum is RM498 (30ml), the Cream is RM448 (60ml), the Rich Cream is RM498 (60ml), the Eye Cream is RM328 (15ml), the Peel Pad is RM228 (14 pieces single use) and the Eye Patch is RM298 (6 sachets with 2 patches in each sachet). The [ comfort zone ] products are available at over 20 beauty salons nationwide. For more information, log on to www.comfortzone.it or contact Cheerful Beauteepro at 03-2141 9928/9037. For more information on [ comfort zone ] and to view the brand video, you can check out http://www.comfortzone.it/en/about-us/

About The Davines Group

The [comfort zone] brand was conceived and launched in 1996 as the skincare division of the Davines Group, which was founded in Parma, Italy, in 1983 by the Bollati family. The foundation of the brand sits soundly upon the scientific background of Dr. Davide Bollati, who has always valued extensive research and utilization of nature’s most efficacious ingredients in the development of [comfort zone] proprietary formulations.

Reforestation projects initiated by the company have the effect of offsetting the environmental impact related to the production of [comfort zone] products and packaging. The company’s Carta Etica manifesto, composed in 2006 with contributions from all employees of The Davines Group, outlines the values desired by the company in order to foster a benevolent and collaborative professional environment. The project was inspired in part by the concept of beauty found within an ancient philosophy that unmistakably likens “beautiful” with “good”.

The Davines Group has branches in New York, Paris, London, Mexico City, Netherlands, Germany and Belgium. Total turnover is now 70M euros. The brand had recognitions in haircare (Davines) and skin care [comfort zone].

About Luscious Solution Sdn Bhd

Luscious Solution Sdn Bhd is established in 2008, initially carrying the name Firstwide Concept and started the distribution of Ingrid Millet, a caviar-based cosmetic brand. In 2013, Firstwide Concept was rebranded as Luscious Solution and ventured into hair and scalp therapy. It started the distribution of Nubea, an Italian haircare specializing in essential oils for its scalp therapy. In 2014, Luscious Solution distributed Naturys, a 100% certified organic, leading organic skin care brand from Italy, manufactured by Bema Cosmetici Research Laboratory. Besides that, [ comfort zone ] brand had also been distributed in the same year. [ comfort zone ] is a high quality, highly effective Italian skincare with diverse range of products and treatment offerings. Most of the brands had since garnered rave reviews in local print and online media. Luscious Solution is part of the Cheerful Marketing Group.