Thursday, January 11, 2018

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Lipton & Monin Is Introducing #MixTealogy

Tea  is  a  big  part  of  Asian  culture  and  that  is  no  different here where it is enjoyed, and savoured by Malaysians from all walks of life. Now for the first time ever in Malaysia, Unilever Food Solutions (Lipton) is joining hands with Monin to bring tea lovers a brand new concept to elevate your beverage offering
to an absolute quintessential level.

Enter #MixTealogy: a perfect blend of the purest Lipton tea, with the premium quality of Monin syrups. The uplifting nature of tea drinking coupled with innovative mixology is opening the door to limitless #MixTealogy possibilities.

Founded in Bourges, France in 1912, Monin is the world’s leading provider of premium gourmet flavourings. Monin is present in over 150 countries and has a range of 175 flavours including gourmet sauces, fruit purees and frappe powder for unlimited drinks creation.

UFS Malaysia Country Head Nusrat Perveen said: “Following a relaunch of the Sir Thomas J Lipton range of teas last year, we are here to bring you a whole new dimension to tea enjoyment.”

“Consumers nowadays are setting new standards and expecting to be wowed by amazing lifestyle experiences. That’s why we introduced #MixTealogy, to enable our customers to inspire and satisfy their guests,” she said.

Today, Lipton is the world’s leading tea brand and is sold in more than 150 countries. Lipton was also the first brand to sell tea leaves in tea bags, and every year a whopping 100 billion Lipton drinks are enjoyed around the world.

Iced tea reached the top 5 iced beverages for its refreshing and healthy perception and #icedtea and #coldbrew tea are topping the charts in social media currently. Having 2 expert brands in their own field, working together hand in hand, #MixTealogy looks set to be the next big hit among consumers.